Millionaire Morning Ritual

Millionaire Morning RitualLooking for a Millionaire Morning Ritual?  It’s doubtful your first thought would be “I need to find a real estate agent and see what their day looks like”.  Many people get into real estate looking for schedule flexibility and unlimited income.  I know I was.  My background was in consulting where we functioned strictly on billable hours.  That meant we had to keep up with how every day was spent – in 15 minute increments. When I got my real estate license I was RUNNING from that chore.  I now realize my rebellion against time management just postponed my dreams… for a good 10 years.  Yes, a decade.

Starbucks Chastain SqYou see, I was what I refer to as a Leadership Junkie.  I looooove leadership books!  I also love coffee.  Reading a leadership book AND drinking coffee = perfection.  THERE’S ONLY ONE PROBLEM… Perfect is the enemy of Done. I believe people change from either deep desire or disgust.  For me, disgust fuels deep desire. It is just how I am wired.  I thought I had desire to grow professionally.  I thought I wanted to change.  I could talk a great game. I had a coach.  I dabbled in accountability.  But I wasn’t REALLY disgusted with the status quo.  I wasn’t REALLY disgusted with living a fake business life.  I was talking the talk but I was not walking the walk.   I was not living a Millionaire Morning Ritual.

In his Best-Selling book “The Millionaire Real Estate Agent”, author Gary Keller sets forth what he calls his Energy Plan.  There are five components that “pull” him through his mornings and all are to be accomplished before 11 a.m.

  1. Meditate and Pray – Spiritual Energy
  2. Exercise and Eat – Physical Energy
  3. Hug, Kiss and Laugh – Emotional Energy
  4. Plan and Calendar – Mental Energy
  5. Lead Generate – Business Energy

I read that back in 2003.  Thankfully, I reached my tipping point of disgust in December, 2012 during a class Bob Kilinski was teaching in our office called “What to expect in 2013”.  Bob was asking a series of questions and at I am not sure what the specific question was but my answer was “to get to the office by 8:00 am everyday”.  Phase 1 of the Millionaire Morning Ritual was about to begin!

Time Clock Challenge

Bob offered to buy me a time clock if I was serious about getting my days started off right.  I decided right then to “Walk the Talk”! My task was to designate all of my lead generation “work days” for the first quarter of 2013 and then clock in before 8:00 am on every one of those days.  If I did not, I had to pay Bob three times what the time clock cost AND admit to myself  that I was not serious about having a Millionaire Morning Ritual.  We shook hands, someone took a photo for evidence and I was… flushed out into the open.  Being held accountable very publically.  Ask the experts, they say tell everybody and you will not fail.  Easy advice to give – tough to swallow personally.

Talk about hard!!  I can vividly remember how much my classmates enjoyed my little challenge that day.  They enjoyed asking me how I was doing in the days following that class. In fact I think they enjoyed it a bit too much for my taste.  But after a while all the excitement wore off and life got back to normal – for them.  I had to go buy a damn time clock.

It was actually fun at first.  January 2nd was fine. Then, the traffic came.  What the heck? People were going back to work after the holidays! They clogged up my normal route to work. I came within 1 minute of blowing it my first week thanks to traffic lights, school children and commuters.  Don’t get me wrong, I like people.   I like them a lot when they are not between me and my brand new whoopty do time clock.  So, I found a new route to work. Only two lights, mostly right turns, the roads less traveled…  Hey, I can change!

Then there are my peers.  One good friend in particular was coming in around 8:00 am as well.  HOWEVER, she is not punching a time clock.  Sooooo while I screach in on two wheels, throw my briefcase over my shoulder and run flat out for the door getting my keys ready – she casually glides out of her car and strolls into the office with ease.  Mind you the difference may only be 3 minutes but I am bitter because that is the difference between 7:58 and 8:01.  It was humiliating.  It was also the difference between Winning and Losing for me.  Those mornings showed me that we are all on a different journey at a different speed.  I felt the cost of change.

The closest I ever came to missing 8:00 am check-in was 7:59 and I remember that day.  I was sooo upset.  The traffic lights were taking forever, people were dawdling, they were in the wrong lanes and turning across traffic.  It was torture!  I can promise you I ran for the door that day.  Probably even left my briefcase in the car so I could go faster.

The days turned into weeks, the weeks turned into months and 3 months later the challenge was over.  It was probably the hardest 12 weeks of my life!  Not because I had to punch a time clock every morning at 8:00 am though.  That really was the easy part.  The hard part was living the real-time faith mixture of obedience, staring down fear, resting on God and living out delayed gratification.


Success for me was not immediate even though I was now behaving like I was supposed to.  I was showing up, planning my day, and calling people I knew.  Those conversations took time because I had a lot of reconnecting to do.  Not surprisingly, fellow agents wanted to know how I was doing.  What results was I seeing?  Was it “working”?  This was the hard part.  I was putting in the time and yet I had no tangible results to show for it at first.  I struggled with ways to track who I connected with, what was said, when I needed to follow up, etc.  Looking back, I am not sure how long it took.  What I do know is that I have a solid pipeline of leads and we are working with more clients at one time now that we ever have.  Ironically, the threat to my morning ritual now is actually servicing all the clients.  We need to expand and bring on new team members to handle the work because I do not want to ever go back to the way it was before. The ground of progress is too hard fought. Momentum has been created and I want to build on it.  It is going to be an exciting year!  Stay tuned.

p.s. There is a whole other personal faith journey story going on here too. But that is a topic for another post.


Michael Bunch is a Real Estate consultant, Life Coach, Strategist, Leadership Junkie and Writer. His real estate sales team works out of Atlanta, GA but through his connections, Michael can help you make great real estate decisions all over the world! His focus is long-term, clients first and legacy minded.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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One thought on “Millionaire Morning Ritual

  1. Michael- I am so proud of you sticking to your commitment! This is a very inspirational story that I WILL be sharing with my market center. I sense an 8am challenge coming on. I’m so glad you blogged about this! Thanks for sharing.