Painting the Brick could give You the Edge You Need

When it comes to selling your home, competition can be fierce! Painting the brick could give you the edge you need.

painting the brick

Original version with red brick

Figuring out how to maximize your house’s sale price can be a daunting task. Just about EVERYONE has an opinion. Our goal is to help our clients make the absolute most of what they have! That requires seeing the impact of various ideas up front.

painting the brick

Version where the red brick was painted

The photos above show two similar homes that both started out with red brick. The brick on the house in the lower photo was actually even a deeper red than the one above. The problem? One recent trend in the Atlanta marketplace with new home construction has been the use of painted brick. The result? That creates a style gap between the new homes and older homes with more traditional styling.  It exposes their age and that affects their attractiveness to current buyers.

So, one way to make a home feel newer is to close that style gap by neutralizing the brick color. Hopefully the photos above show the impact of that.

Thinking about painting your 1950’s vintage brick ranch home?

Here are some things to consider that are resulting in FAST sales in today’s real estate market.

Carriage Style Garage Door

This home sold in 3 days – over list price – with multiple offers.  Success was in the details. You will find that this topic ripples further than just paint…  In Atlanta’s market the trend seems to be leaning towards the Craftsman or Manor style detailing found in newer construction. In fact, these details can propel a 1950’s brick ranch way into the future (or at least the present).  Bottom line: Stick with earth tones and grays.

New Hardware throughout

Companies like Restoration Hardware have fueled the trend towards oiled bronze or black door hardware – both inside and out.  In fact, Restoration Hardware is headed back to Buckhead to take over the space which formerly housed the ESPNZone. This trend extends to light fixtures, hinges, deadbolts, strike plates, closets – basically everywhere.  When Buyers look at homes, ANY inconsistencies in hardware really stick out a “cheap” or “lazy”.  I know that is harsh, but the old adage about the “last 5%” applies to renovations as well because it will matter on resale.  Splurging on the high impact items like carriage doors, real gas lanterns, and warm outdoor evening lighting always pays off.

Oh, that includes making sure the shingles and gutters coordinate too!

Some Examples

We have seen the best results lately with monochromatic paint schemes.  Buyers are definitely seeking softer tones and want something other than white white trim.  The following are some photos we have taken while out showing property that illustrate various house styles and paint schemes.

Monochromatic Gray Shades

Monochromatic Gray Shades

Ranch Renovation with Cement  Lap Siding

Ranch Renovation with Cement Lap Siding

Craftsman Style Green/Grey

Craftsman Style Green/Grey

Split Level Makeover

Split Level Makeover

Paint and Stucco over Brick

Paint and Stucco over Brick

Please feel free to let us know if you have specific questions. Our trick when preparing homes for sale is to give the painter the address of a home we want to copy. They just drive by, match the scheme and make it happen 🙂