Our Success Strategy for Selling Your House starts well before you are listed! In fact, transforming someone’s house from “livable” to “show ready” takes a few weeks in most cases. And, once the house is show ready, being on stage for prospective buyers is not comfortable. So, our goal is to get your house sold quickly to minimize the hassle! Here is a management graph showing how we phase the process to get our seller’s ready and get their houses SOLD.
As with most success endeavors, preparation is the key. We believe this is true when it comes to selling houses as well. Getting our listings set up for success before they hit the market results in a significant advantage for our clients. Here are the four key ingredients to our secret sauce for getting our clients show ready for Listing Day.
- Staging – there is no substitute for bringing in a professional stager to coach you through the process of getting your house in shape. Nobody lives like a model home. Even if you are a professional decorator, there is a difference in making a house have the broadest buyer appeal. The answer is NOT neutralization either. It takes a keen, experienced eye to customize a plan for each home. Here is what we provide.
- Professional Photography – most of the home photos I see online are NOT impressive. If you have searched around online at all, you know what I am talking about. Think about it… With all of the internet websites picking up these photos off of the MLS and syndicating them across the world, you would think agents would invest more time in making them count! Lighting, angles, lifestyle features and special detail make all the difference in the world. We want our listings to generate enthusiasm and we thrive on having our properties sparkle while the competition just does not compare. In the end, our clients net more money and get their houses sold.
- Price Positioning – We set up a custom “radar” around each of our listings to track new competitors, price reductions and sales. This is done when we first begin conversations with a client about selling. Watching this information is crucial in knowing where the market is heading, how many competing properties are entering the market and how many sellers are having to adjust their prices to get Under Contract. This one tactic has had a huge impact on threading the needle on pricing so our sellers net the most money possible in the shortest amount of time with the least hassle.
- Lifestyle Marketing – We are committed to lifestyle marketing not mass marketing. This means that we sell out to a house’s strengths and do not apologize for its weaknesses. All houses are NOT alike and our job is to identify why our listings are unique and special. We then focus on the buyer pool that will be attracted to those features because those are the people who will appreciate them the most! Emotions play into the home buying decision heavily because a home needs to be fun, relaxing and something that people enjoy. Our job is to capture the feelings you had when you bought it and create a marketing plan tailored to someone who wants the same things.
When it comes time for you to sell, all real estate agents are not alike. Contact us today to discuss how your move can be a Success!
