When it comes to selling luxury homes, we believe videos should communicate the lifestyle – not just take you on a tour of the property.
Luxury home marketing needs to be reengineered to highlight lifestyle benefits rather than sterile features. Here are a couple of examples we have found that illustrate what we mean by “lifestyle” focused. Most videos we see being used to sell homes show empty houses from various angles. The best real estate agents even use drones to capture aerial views and fly over the property to give the buyers a holistic perspective. However, for your property to really grab the emotional heart strings and stand out from the rest, the viewer will need to feel something.
This video shows the property from an owner’s perspective
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This video shows the property from a cocktail party perspective
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